Your role

As the Marketing Lead at Turnkey, you'll be responsible for developing and executing our marketing strategy from the ground up. You'll work closely with our product and engineering teams to drive growth, increase brand awareness, and establish Turnkey as the go-to solution for crypto wallet infrastructure. This is a hands-on role that requires a blend of strategic thinking and tactical execution.

Key responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with our business goals and product roadmap
• Drive user acquisition and retention through innovative growth marketing strategies
• Spearhead product marketing efforts to effectively communicate our value proposition to developers and enterprises
• Create and manage content marketing initiatives to establish thought leadership in the crypto space
• Plan and execute event marketing strategies to increase brand visibility and generate leads
• Collaborate with the product team to gather insights and shape our product positioning
• Build and manage a high-performing marketing team as we scale, including immediately leading and mentoring a direct report focused on growth and product marketing
• Establish key performance metrics and regularly report on marketing ROI
• Stay up-to-date with crypto industry trends and adjust our marketing approach accordingly

What we’re looking for

• 7+ years of marketing experience
• Proven track record of driving growth at a fast-growing startup
• Spikes in growth and product marketing, with broad exposure to other elements of marketing like content creation, event planning, and brand development
• Experience marketing API infrastructure products or other technical, developer-focused products
• Deep understanding of the crypto ecosystem and its unique challenges
• Strong analytical skills with the ability to make data-driven decisions
• Excellent communication and storytelling abilities